The above issues had a profound impact on the industry. While many users probably didn’t mind the new stances, marketers and businesses along with many others certainly did.
When Facebook dramatically cut the visibility of Fan Page posts it drove many marketing campaigns away. Although many brands and businesses may have still utilized the social media brand, Facebook indirectly motivated them to put less effort into leveraging Facebook exposure.
Additionally, Facebook’s Mobile Messenger has been the subject of thousands of blog posts and YouTube videos pulling the curtain back on what exactly Facebook has access to on your phone. This brought many members to either remove the app completely or not download it at all.
At first glance this morning I was optimistic that Facebook would truly listen and adjust, as many brands often do with their user base. Bu the widespread changes many, including myself, have been waiting for have apparently gone ignored.
But is Facebook too big at this point to care?
Regardless, the message posted today did little to motivate me to put as much energy leveraging my brands on Facebook as I am in other outlets that are both less invasive of my personal information and security and have a higher R.O.I in terms of exposure of my content.
Nonetheless, here is the message: